Image ads tend to have a lower click-through rate, and due to this, fewer sales are generated than perhaps you would want to see. Lower click rate, resulting in lower conversions However, there are also some disadvantages to using image ads. Therefore, it is easier to reach your target market, as your budget will produce more overall opportunities for your advert to be seen. Getting a user’s attention is the hardest part, and the right image can stop people in their tracks.Īlthough there is a rise in video advertisements, image ads are easier to use everywhere in the world and cheaper. But what form of advertising is better?ĭepending on what imagery a company uses, the advertisement can be so eye-catching that people stop flicking through their social media feed and get captivated by the picture. What are more engaging, video or image ads?Īny business will want to engage as many people as possible when marketing its product.
What’s more engaging, video or image ads?.Image adverts were very popular until recently, but now with the rise of video advertisement, are video ads the future? Many companies promote their product through social media due to the vast amount of people who use these platforms daily. Everyone who uses a popular social media platform, such as Instagram, will see the numerous advertisements that pop up on their feed.
